Kris Lindahl’s bio is not the top feature on his homepage, but it does have its own section with a link to continue reading the full About page.

If your brand is strongly personally branded or your bio central to your value proposition (e.g. military clients), then featuring those relevant elements of your bio may be relevant to prominently include.

The North Group has a beautiful website that accents their tagline: Experiences Worth Talking About.

The first feature on their website is a short blurb that appears to be their mission statement, and keeps to the experience theme by pointing visitors to the buyer or seller experience paths.

If you don’t have a mission statement already, then you are already behind! Read up on mission statement examples and craft your own!